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Gujarati

Gujarati

Indo-European

Gujarati, India

Jivan Ni Jalsa – The Joy of Life

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guj

Language Overview

Official Name: Gujarati. Family: Indo-Aryan. Spoken predominantly in Gujarat, India, with significant communities in Pakistan, U.S., UK, and East Africa. Native Speakers: Approx. 55 million. Alternate Names: Gujerati.
Market Insights
Rising digital content consumption, especially on mobile platforms. Popular media: Bollywood films, regional Gujarati cinema, and social media platforms like WhatsApp and Facebook. Audience: Diverse, spanning all age groups.
Cultural Context
Cultural Nuances: Respectful address in conversation. Taboos: Avoiding direct confrontation. Dialects: Surti, Kathiawadi, and others, varying in vocabulary and pronunciation.
Writing System and Typography
Script: Gujarati script, with special characters and diacritics. Typography: Common fonts include Noto Sans Gujarati and Lohit Gujarati. Direction: Left-to-right (LTR).
Phonetics and Phonology
Phonetics: Diverse range of vowels and consonants. Unique Features: Retroflex consonants. Challenges: Pronunciation of aspirated consonants for non-natives.
Grammatical Structure
Sentence Structure: SOV. Tense System: Similar to other Indo-Aryan languages. Inflections: Gender, number, and case inflections in nouns and adjectives. Comparison to English: More inflections.
Media and Text Layout
Expansion in Translation: Approx. 10-15% longer than English. Subtitles: Recommended 42 characters per line. Voice-Over: Rhythm and speed considerations due to syllable density.
Localization Challenges
Challenges: Maintaining cultural context in translation. Case Studies: Localization of international brands’ advertising for the Gujarati market.
Technical Considerations
Encoding: Unicode. Compatibility: Good with major platforms. Special Requirements: Proper rendering of Gujarati script in web and mobile applications.
Other information
Interesting Point: Gujarati was the mother tongue of Mahatma Gandhi and Muhammad Ali Jinnah, key figures in Indian and Pakistani independence.
Our Human Voices
  • INGUF01Aruna
  • GUJFE02Deeba
  • GUJM01Daksh
  • GUJM02Darsh
  • GUJFE03Poova
  • GUJM03Guju
  • GUJM04Mark
  • GUJM05Abhav
  • GUJF05Gusha
  • GUJF04Falia
  • GUJFE01Daksa
  • GUJF05Laia
  • GUJM06Abdul
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