Language Management: The Issues

Posted in Language Management

If you're reading this, you already understand the great value, costs and risks of getting your message across to a brand new target market. 

You probably even deal with translations, in one shape or form, on a regular basis. Whether you do it yourself, through an employee that "knows the language real good", through an army of external freelance translators or even through translation agencies, you know there are a thousand things that can go wrong at every step of the process.

After more than 13 years working in this industry, here are some things we've learned about most companies and those in charge of the fascinating and daunting task of internationalizing the message:

Translation manager hurdles
  • Translation, and language services in general, are brought into the picture more like an afterthought than as a core element of the strategic business development life cycle.
  • Most companies trust their employees to come up with answers to their language-related needs as they come up rather than through a company-wide efficient solution.
  • The usual "every-man-for-himself" approach results in companies ever fragmenting their language-related deliverables by department, physical office, target language, media type.... 
  • Language management fragmentation brings a dangerous lack of consistency, drop in overal quality control, waste of time and money, and a long list of consequences you might be dealing with even this very week.
  • Managers and business owners alike task subordinates, spouses, cousins, and neighbors that "can speak it" with the translation or "proofreading" of highly critical materials. This happens to Inc 500 companies we later work for....
  • When companies decide to invest in professional language services they pay unnecessarily high rates to their marketing partners who will then contract a large language provider, who will contract a number of other smaller agencies, who end up contracting disconnected freelancers to get the job done.
  • We could keep going but you get the idea.
With the advent of social media, web 2.0 technologies, with new ways to buy and sell around the globe becoming available at the click of a button, there's now an ocean of opportunity that not even the smallest company should ignore. The need for strategic and comprehensive language management has never been greater.

But if you've reached this line, this is probably quite personal to you. YOU're the one feeling the presure of all these mounting issues right on your shoulders!

Keep looking around and you'll find how we can not only state the problem but provide a comprehensive solution not just for you but for your company as a whole.